Art Direction & Photography
Created for Dry Farm Wines’ quarterly Benchmark Collection, a seasonal wine release presented through a cohesive visual identity across each edition.
Rather than presenting the wines as consumer products, the campaign treated each bottle as a work of art. Antique frames sourced from historic New York dealers became the defining visual element, presenting each wine as something rare and worth collecting.
The visual system continued across multiple seasonal Benchmark releases, with the imagery appearing across Dry Farm Wines’ website, email campaigns, digital marketing, and social media. The recurring use of antique frames created a recognizable visual thread across the collection.
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team