Art Direction & Photography
Created for the launch of Dry Farm Wines' European Provisions collection, the campaign introduced food into the brand's visual language.
Rather than documenting ingredients, the campaign approached them with the visual language of luxury product photography. Dramatic lighting and close studies of texture drew from jewelry and fragrance imagery, transforming everyday pantry staples into something rich and seductive.
The campaign established the visual foundation for Dry Farm Wines' European Provisions collection and future artisan pairing series. Used across the website, email campaigns, digital marketing, and social media, the imagery created a repeatable framework for food and wine content as the brand expanded into a new product category.
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team