Art Direction & Photography
Created for Dry Farm Wines’ holiday gifting campaign, the imagery introduced a seasonal visual language centered on wine, movement, and the act of giving. Ribbon served as the campaign’s primary visual element, connecting the imagery to the holidays while keeping the focus on wine.
Rather than using ribbon in the traditional language of holiday gifting, we reimagined it as a sculptural material. Flowing through, around, and within the glass, the ribbon echoed the movement of poured wine.
The imagery became a visual foundation for Dry Farm Wines’ holiday gifting communications, extending across email, digital marketing, and promotional materials. The concept created a distinct seasonal identity while offering a more unexpected interpretation of traditional holiday imagery.
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team