Art Direction & Photography
Created for Dry Farm Wines' annual New Year's Sparkling Collection, the campaign established a seasonal visual identity that celebrated sparkling wine.
Inspired by the nature of sparkling wine, the campaign used vintage chandeliers and their crystals to evoke the effervescence of the wine. Rather than illustrating New Year’s celebrations directly through familiar imagery like confetti or champagne flutes, the campaign captured the atmosphere of a New Year’s ballroom.
The campaign introduced a distinctive identity for the annual Sparkling Collection across the website, email campaigns, digital marketing, and social media. The imagery created a cohesive visual system across the collection’s launch materials, distinguishing the seasonal campaign from Dry Farm Wines’ broader wine imagery.
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team