Created for Privé, a café and private dining club on the Lower East Side, the series documented the food, interiors, and atmosphere of the space through medium format film photography.
Art Direction & Photography
Concept
The series was photographed entirely on 120mm film, using the format's natural softness and tonal character to capture Privé's intimate atmosphere. The approach remained observational, focusing on the food, drinks, interiors, and everyday moments within the space.
Impact
The resulting series provided Privé with a cohesive library of imagery for launch capturing the food, atmosphere, and character of the space. The photographs were used across the brand’s digital channels, establishing a consistent visual identity rooted in the intimate experience of the restaurant.