Created for Gabriel Glas, the challenge was to communicate the craftsmanship and refinement of a glass regarded among the finest in the luxury wine market. The objective was to give the glass the same level of attention typically reserved for the wine itself.
Art Direction & Photography
Concept
Rather than photographing the glass in use, the campaign focused on its sculptural qualities through macro photography. Close studies of the bowl, stem, and reflections emphasized the precision of its form and the craftsmanship behind its design.
Impact
The imagery established a distinct visual language for Gabriel Glas, emphasizing the product’s sculptural form and craftsmanship. Used across launch materials and digital marketing, the campaign gave the glass a dedicated visual identity that distinguished it from Dry Farm Wines’ broader product imagery.
Credits
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team