ART DIRECTION / PHOTOGRAPHY

Each bottle in Dry Farm Wines’ quarterly Benchmark Collection was treated as a work of art. A different antique frame, sourced from a well-known New York frame shop, defined each seasonal release, presenting each wine as something rare and worth collecting. The imagery ran across the website, email, digital marketing, and social.

  • Concept
    Sourcing
    Shoot production
    Photography
    Selects
    Retouching & color

  • Each quarter began at the frame shop, choosing a frame to suit that season’s wine. Bottle shipments were coordinated for the shoot, and backdrops, props, and equipment were sourced to build the set. The imagery was then photographed, selected, and retouched in-house, and delivered for the website, email, digital marketing, and social.

  • The frame concept carried through multiple quarterly releases, giving the collection a recognizable look from one season to the next.

DSCF3477-Edit.jpg
Beaujolais.jpg
Benchmark (August) selects-07.jpg

  • Client: Dry Farm Wines
    Art Direction / Photography: Jack O’Connor
    Graphic Design: Scott Talian
    Copy: Dry Farm Wines Creative Team

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12 Days