FORT EDEN
ART DIRECTION / PHOTOGRAPHY
Fort Eden is an antiques and interiors startup in Hudson, NY, sourcing from auctions. Working with the founder ahead of launch, I helped set the brand’s photographic direction across three kinds of images: grouped tableaux, individually styled inventory, and close details of carving, patina, and hardware, all shot in the same dark, painterly studio.
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Photographic direction
Styling
Studio management
Photography
Selects
Retouching & color -
I ran the in-house studio, working with the restorer to see what was ready to shoot, then photographed, edited, and uploaded everything to the inventory system, Ronati.
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The imagery set a consistent visual standard across hundreds of pieces, built for the brand’s website, editorial, and marketing.
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Client: Dry Farm Wines
Art Direction / Photography: Jack O’Connor
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team