Art Direction & Photography
Created for Dry Farm Wines' quarterly Champagne Club release, the challenge was to distinguish the brand's most exclusive offering from its standard champagne selections while creating anticipation for each quarterly allocation.
Concept
The campaign drew inspiration from the rituals surrounding fine Champagne. Patinated silver, caviar, sabrage, and heirloom serving pieces became recurring visual elements. Rather than presenting Champagne as another product, the imagery positioned each release
as an experience reserved for dedicated collectors.
Impact
The visual language established a distinct identity for Champagne Club, differentiating it from Dry Farm Wines’ broader Champagne offering while maintaining consistency across quarterly releases. The imagery was used across the website, email campaigns, and digital marketing, creating a cohesive visual system that could evolve with each new allocation.
Credits
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team