Art Direction & Photography
Created for the launch of Dry Farm Wines' European Provisions collection, the campaign introduced food into the brand's visual language. The objective was to establish a distinct identity for artisan pantry goods while remaining visually connected to the wines.
Concept
Rather than documenting ingredients, the campaign approached them with the visual language of luxury product photography. Dramatic lighting and close studies of texture drew from jewelry and fragrance imagery, transforming everyday pantry staples into something rich and seductive.
Impact
The campaign established the visual foundation for Dry Farm Wines' European Provisions collection and future artisan pairing series. Used across the website, email campaigns, digital marketing, and social media, the imagery created a repeatable framework for food and wine content as the brand expanded into a new product category.
Credits
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team