Art Direction & Photography
Created for Dry Farm Wines' annual New Year's Sparkling Collection, the campaign established a seasonal visual identity that celebrated sparkling wine without relying on traditional holiday imagery.
Concept
Inspired by the nature of sparkling wine, the campaign used vintage chandeliers and their crystals to evoke the effervescence of the wine. Rather than illustrating New Year’s celebrations directly through familiar imagery like confetti and champagne flutes, the campaign captured the atmosphere of a New Year’s ballroom in a more refined and unexpected way.
Impact
The campaign introduced a distinctive identity for the annual Sparkling Collection across the website, email campaigns, digital marketing, and social media. The imagery created a cohesive visual system across the collection’s launch materials, distinguishing the seasonal campaign from Dry Farm Wines’ broader wine imagery.
Credits
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team