Created for Farrow & Ball's Virtual Home, an interactive digital experience developed by Tomorrowspace, the project involved curating artwork throughout a series of virtual interiors designed around the brand's new paint palette release.
Art Curation
Concept
The artwork was curated specifically for each interior, with selections based on the color palette, scale, and character of the room. The goal was to find works that felt natural within each space while adding another layer of visual interest.
The selected works were integrated throughout Farrow & Ball's Virtual Home, placing contemporary art within an interactive branded environment and demonstrating how the company's colors could live alongside art, furniture, and architecture. The project extended the curation beyond a traditional residential setting, using art as part of the visual storytelling of a digital interior experience.
Impact
Credits
Virtual Design & Development: Tomorrowspace
Artwork: Cynthia Byrnes’ Contemporary Art
Client: Farrow & Ball