Created for Dry Farm Wines’ annual 12 Days of Wine holiday series, the campaign introduced a different wine each day through a corresponding sculptural still life. Each release required its own visual identity while remaining part of a cohesive twelve-day campaign.
Art Direction & Photography
Concept
For each wine, we selected an object tied to its region, character, or story and froze it within a block of ice, turning those references into sculptures. Classical busts, volcanic rock, and regional ingredients created distinct narratives for individual wines. The ice became the consistent visual framework, allowing each daily release to tell its own story while remaining part of a cohesive series.
Impact
The concept created a repeatable visual system that could evolve across twelve individual releases while remaining immediately recognizable as a single campaign. Used across daily email and digital marketing, the imagery gave each wine its own moment while maintaining visual continuity throughout the holiday series.
Credits
Graphic Design: Scott Talian
Copy: Dry Farm Wines Creative Team